Post by account_disabled on Feb 18, 2024 21:50:01 GMT -6
At the top of the page it says “Performance Metrics”. Maybe this is some ill-conceived way to increase quality score in Google Adwords but it’s not working for usability and conversion. The line “Learn the twelve fundamental principles for increasing workforce productivity” is a GREAT headline, but it’s too bad that it’s almost impossible to read. Don’t get fancy with the typeface on a landing page. Take that headline and make it larger and easy to read. 2. Optin Form This is the worst part of this page. .
The country field can be easily removed. Two column forms are difficult for Buy TG Database users to read and there’s no use for it in this case (form is already below the fold, why not just make it all one column). I would test a two-step form for this many fields. Try something like this. Get the user to fill in a small form on the landing page. Just the name, company name, email and phone number. Next have them confirm their opt-in (if required) and send them the download link. On the download page have a light box that requires a few additional fields.
Use some copy like “One last thing, tell us a bit about why you want to increase workforce productivity”. Once the user submits the last few fields close the lightbox revealing the download page. The optin form headline is drab. I’d like to see it reinforce the benefits of the report. What about something like: “Fill out the form below and increase your workforce productivity” 3. Call to action This call to action sucks.
The country field can be easily removed. Two column forms are difficult for Buy TG Database users to read and there’s no use for it in this case (form is already below the fold, why not just make it all one column). I would test a two-step form for this many fields. Try something like this. Get the user to fill in a small form on the landing page. Just the name, company name, email and phone number. Next have them confirm their opt-in (if required) and send them the download link. On the download page have a light box that requires a few additional fields.
Use some copy like “One last thing, tell us a bit about why you want to increase workforce productivity”. Once the user submits the last few fields close the lightbox revealing the download page. The optin form headline is drab. I’d like to see it reinforce the benefits of the report. What about something like: “Fill out the form below and increase your workforce productivity” 3. Call to action This call to action sucks.