Post by account_disabled on Mar 7, 2024 4:15:15 GMT -6
The company blog is an essential piece within a broader Content Marketing and Inbound Marketing strategy , to intercept and attract the right contacts along the buyer journey. Let's start from the consideration that B2B buyers, as Gartner notes, when they are considering a purchase they spend only 17% of their time meeting with potential suppliers and, when they compare several, the percentage of time given to a representative drops to 5% or 6%. The B2B buyer spends the most significant portion of time , as much as 27%, doing independent research online , trying to gather information with informative and valuable content, which will guide him to a more conscious and informed purchasing decision.
If sales have therefore seen their influence on Germany Phone Number customer decisions diminish, it is increasingly essential to be present and visible on digital channels , to build their own brand awareness by positioning themselves as an authoritative and credible reference, offering significant content that responds to the needs and requirements of the customer. B2B buyers. The company blog is one of the most effective tools in this sense. Create a buyer persona-friendly company blog To ensure that the company blog becomes a container of valuable information, it is essential to draw an identikit of the ideal customer you want to reach. Defining the target and having a deep knowledge of it is the essential premise for creating tailor-made content that intercepts and attracts the B2B buyer during their online searches. Company blog contents: starting from the problems The first step is to have a clear and precise understanding of the problems that your company aims to solve , with its products and services.
This will constitute the fundamental reason for connecting with the potential buyer. Let's try to give an example: Let's say company X has developed app Y for expense report management. Some pain points that this solution can resolve are: conservation of paper-related expense receipts on perishable material that is easily lost (receipts); errors in data entry activities due to manual processes; poorly integrated processes between the accounting and payroll system, which slow down the approval workflow. Once this analysis has been done, we can proceed to identify the categories of people who, in carrying out their tasks, experience these difficulties. Company blog and buyer persona: the identikit of the ideal customer The simplest way to start is to analyze existing customers , especially the most satisfied ones, based on real experiences, comparisons and direct contacts.
If sales have therefore seen their influence on Germany Phone Number customer decisions diminish, it is increasingly essential to be present and visible on digital channels , to build their own brand awareness by positioning themselves as an authoritative and credible reference, offering significant content that responds to the needs and requirements of the customer. B2B buyers. The company blog is one of the most effective tools in this sense. Create a buyer persona-friendly company blog To ensure that the company blog becomes a container of valuable information, it is essential to draw an identikit of the ideal customer you want to reach. Defining the target and having a deep knowledge of it is the essential premise for creating tailor-made content that intercepts and attracts the B2B buyer during their online searches. Company blog contents: starting from the problems The first step is to have a clear and precise understanding of the problems that your company aims to solve , with its products and services.
This will constitute the fundamental reason for connecting with the potential buyer. Let's try to give an example: Let's say company X has developed app Y for expense report management. Some pain points that this solution can resolve are: conservation of paper-related expense receipts on perishable material that is easily lost (receipts); errors in data entry activities due to manual processes; poorly integrated processes between the accounting and payroll system, which slow down the approval workflow. Once this analysis has been done, we can proceed to identify the categories of people who, in carrying out their tasks, experience these difficulties. Company blog and buyer persona: the identikit of the ideal customer The simplest way to start is to analyze existing customers , especially the most satisfied ones, based on real experiences, comparisons and direct contacts.